As the largest private business in Bosnia and Herzegovina, the activities of the ASA Group have a significant effect on the development of the economy of this country. At the onset of its business, the company dealt primarily with the import, sale and transport of new vehicles and vehicle parts. However, the demands of a modern market soon directed the rapid development of the ASA Group towards other niches, such as providing consultancy services in finance, information technology, real-estate and insurance. Constant investment and innovation were the key factors that strengthened ASA Group’s leading corporate position on the market of Bosnia and Herzegovina.
Today, ASA Group includes 17 sub companies operating under one central system, and led by a unified quality assurance system and brand – the ASA Brand. With its unique approach, the ASA Group has become a powerful moving force of Bosnia’s society, and an example of successful and socially responsible corporate business.